Hiwire, Los Angeles, a provider of advertising solutions to streaming-media companies, and streaming-media distributor iBeam Broadcasting Corp. signed a nonexclusive deal to share their complementary services across their customer bases. The agreement allows iBeam to offer Hiwire's live ad insertion service to its 275 customers including Sony Music Entertainment, MSNBC.com and Launch.com, while Hiwire will make iBeam's streaming services available to its own clients. Hiwire's technology enables marketers to target ads throughout a live audio stream, capitalizing on the revenue-generating ability of online radio. Hiwire's ad servers can deliver more than 1 billion ads per month.
Copyright December 2000, Crain Communications Inc.