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HMO set for review on new $60 mil brand push

Published on .

Kaiser Permanente as soon as the week of the 15th is expected to announce that it is looking for an agency for a new, estimated $60 million national branding effort. The HMO currently has split its business among regional agencies, and sources indicated the business would remain intact at those agencies.

Copyright September 1997, Crain Communications Inc.

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