×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HMO set for review on new $60 mil brand push

Published on .

Kaiser Permanente as soon as the week of the 15th is expected to announce that it is looking for an agency for a new, estimated $60 million national branding effort. The HMO currently has split its business among regional agencies, and sources indicated the business would remain intact at those agencies.

Copyright September 1997, Crain Communications Inc.

Most Popular
In this article: