Carnival Corp assigned HMS Partners, Miami, its new $7 million to $10 million Asian marketing account and its existing $3 million Canadian and European ad account. HMS has long been Carnival's agency of record for U.S. advertising. Carnival's Canada-Europe account had been with BBDO
South, Miami. Carnival next May launches in the Korean and Japanese markets. HMS will pair with Diamond Advertising, Seoul, for Korean ads and is talking with Asahi, Tokyo, for the Japanese work.
Copyright June 1997, Crain Communications Inc.