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Hoffmann-La Roche picks i-frontier for Xenical

Published on .

Hoffmann-La Roche, a pharmaceutical and healthcare product company, selected i-frontier, Philadelphia, as its agency of record to develop and manage online marketing campaigns for Roche Laboratories' Xenical, a prescription fat-blocking obesity medication, which operates three sites--Xenical.com, Xenicaleducation.com and XeniCare.com. Size of the account was undisclosed.

Copyright April 2000, Crain Communications Inc.

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