HOLIDAY INN DEBUTS PDA CAMPAIGN THROUGH USA TODAY SITE

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(July 2, 2001) -- Holiday Inn Select launched its first personal digital assistant ad campaign on USATODAY.com's PDA channel. The ads feature the Holiday Inn hotels and resorts "Free Flight, Free Night" ad. Users can receive a follow-up e-mail, including details on the offer plus a coupon for a free airline ticket voucher for a companion. -- Adrienne Mand

Copyright July 2001, Crain Communications Inc.

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