Holiday Inn and ESPN have created a marketing partnership involving ESPN properties, all Holiday Inns and The Sporting News
. It includes a 24-page, color ESPN Ticket & Sports Guide presented by HI that will contain ticket and stadium information for Major League Baseball, the NHL, the NBA and the NFL along with information on all Holiday Inns in the U.S. and Canada. Copies will be inserted in issues of The Sporting News and be distributed free of charge at select HI locations. HI will co-sponsor a summer sweepstakes to increase viewership of ESPN's baseball telecasts and to drive traffic to Holiday Inns.
Copyright February 1997, Crain Communications Inc.