Holiday online order sizes climb, revenues up 76%, Shop.org/BCG survey finds

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Average order size during the 2000 online holiday shopping season grew 27 percent, up from an increase of only 8 percent during the 1999 holiday season, according to new research from Shop.org and The Boston Consulting Group. The holiday shopping analysis also shows that revenues grew 76 percent over last year's holiday season, a favorable development complementing growth in the average order size. Larger order sizes indicate the many of the holiday promotions promising free shipping with large orders were well used by online shoppers, said Elaine Rubin, Shop.org Chairman. Shop.org and BCG survey 35 leading online retailers in major gift categories for the period November 18 to December 21. In a similar survey conducted during the 1999 holiday shopping season, sales grew 300 percent, while the average order size grew only 8 percent.

Copyright January 2001, Crain Communications Inc.

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