Some of the leading retail brands, such as Wal-Mart, are putting a little real world holiday hype into their virtual storefronts. But beyond that, a number of the nation's main street retailers are moving away from fun, games and a corporate profile on their home pages. Instead, they are making strong moves toward selling online, which will have ramifications long after the tinsel is cleared from the living room floor.
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Copyright November 1997, Crain Communications Inc.