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HOLIDAYS IN HAND

Published on .

The Absolut holiday tradition continues. After giving away such items as silk pocket squares and greeting cards in ads, the vodka is decking its 1994 offering with a pair of Donna Karan-designed gloves. Each of the 450,000 pairs of gloves is tucked into a packet, part of an ad that runs in the Dec. 5 edition of New York. TBWA, New York, handles the $1 million-plus effort for Absolut, which is distributed by Seagram Co.
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