Holland Mark Advertising, Boston, is considering layoffs after this week's loss of its biggest client, Citizens Bank. The Boston-based independent is expected to have an answer by the beginning of March, although it has indicated new accounts may forestall layoffs. Citizens spent about $6 million on measured media in the first 10 months of last year, according to Competitive Media Reporting. Staff reductions would come on top of a layoff of about 18 after Holland Mark lost TJX Companies' T.J. Maxx in the fall. The discount retailer had been Holland Mark's biggest account. T.J. Maxx spent about $16 million on measured media in the first nine months of 2000.
Copyright February 2001, Crain Communications Inc.