HOLLYWOOD'S WRITING TALENT SEARCH LEADS TO MADISON AVENUE

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With the lack of compelling TV shows these days, the race is on to find the creative types who will come up with the next "Seinfeld" or "ER."

The emphasis is on youth hiding in unlikely places, one of which is advertising.

Fox has in development a show called "Flying With Supermodels," created by Hank Perlman and Stacy Wall. Mr. Perlman deserted Wieden & Kennedy, Portland, Ore., about two years ago to try his luck in Hollywood; Mr. Wall still works for the agency, as creative director of its New York office.

Mr. Perlman, also the co-screenwriter of "New Jersey Turnpikes," a story about a team in the old American Basketball Association now filming for Universal Pictures in Toronto, and Mr. Wall worked together on the award-winning TV campaign for "ESPN SportsCenter."

"I like to describe `Flying With Supermodels' as a twisted sitcom inside a variety show," Mr. Perlman said.

The show was at ABC but the network passed, and the duo's agent, Creative Artists Agency, now has it at Fox.

Fox has another young talent it's excited about: Seth MacFarlane. Mr. MacFarlane, 25 years old, comes to Fox from Hanna-Barbera Productions. He's developing a new animated show called "Family Guy" that could hit the Fox schedule in mid season.

Clips from the show were aired at Fox's upfront sales presentations to advertisers recently and it received as good a reaction as any programming shown during any of the six networks' presentations.

"Fox thinks it's got the next `King of the Hill' with this property," said one media executive close to the studio.

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