Home Depot, Atlanta, will debut its Villager's Hardware format in mid-1999 outside New Brunswick, N.J. Three other outlets are planned for the Northeast next year. At about 40,000 square feet, Villager's will take on hardware stores. Home Depot's current stores are 100,000 to 135,000 square feet. The company wouldn't divulge ad plans for the pilot project. The Richards Group
, Dallas, handles advertising for Home Depot stores.
Copyright December 1998, Crain Communications Inc.