Home Depot signs Olympics deal

Published on .

Home Depot is the latest company to sign as one of the long-term sponsor of the U.S. Olympic team, a deal that also gives the retailer U.S. sponsorship rights to the 2002 Winter Olympics in Salt Lake City. The eight-deal pact was packaged and sold by USOC division Olympic Properties of the United States. Home Depot will also underwrite the production and tour of two 40-minute IMAX films about the Olympics, called "Olympic Glory." Terms weren't disclosed, but the deal is believed to be worth tens of millions of dollars.

Copyright October 1997, Crain Communications Inc.

In this article:
Most Popular