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Published on .

Toyota Motor Sales USA's "Everyday" tag is expanded in new spots for its 1999 Tacoma pickup -- with added words such as "value" and "adventure." The effort, via Saatchi & Saatchi, Torrance, Calif., broke last week. In one spot, a man details his truck's achievements via home movies. His audience: the photo of a magazine model taped to a chair.
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