Home Shopping goes high speed with Excite@Home

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Home Shopping Network, a TV shopping network, and Excite@Home are developing and plan to broadcast a live interactive shopping program that will be broadcast both online at Excite.com and on HSN TV. The new co-branded broadband shopping program, to be scheduled later this year, will enable online shoppers to view live video of HSN TV; access information on HSN products; and interact with HSN hosts and other interactive events. Both companies plan on- and offline marketing and promotions to support the program.

Copyright July 2000, Crain Communications Inc.

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