HomeGain begins multimillion-dollar campaign

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HomeGain, a site dedicated to the needs of home sellers, kicked off a $30 million integrated national advertising campaign including radio, print and online ads. The campaign is designed to tell home sellers that HomeGain is the place to go to get started and ensure a successful real estate sale. The "You'll be sold" campaign builds on HomeGain's new logo and redesigned Web site with four radio spots and an online and national print ad campaign, aimed at increasing customer awareness of HomeGain just in time for the spring selling and buying season. Tonic 360, San Francisco, handles.

Copyright March 2000, Crain Communications Inc.

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