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Homeowners won't be far from the mind of Jonathan Latsky, the newly appointed VP-North American region at Getko Direct Response, as he develops a growth strategy for the database and list service that contacts 300,000 new homeowners a month. In his new job, Mr. Latsky also oversees new business, product development, market research and support services. "I'm looking at focusing in Canada on the service bureau activities and, in Canada and the U.S., on the creation of more databases . . . in the homeowner market," Mr. Latsky says.

Age: 36.

Education: B.S. in geological sciences, Queen's University, Kingston, Ont., 1985; MBA, University of Western Ontario, 1988.

Work highlights: Aug. 1989-Oct. '91, president, Broyd Information Services. Nov. 1991-Dec. '96, president, Syntony Marketing (purchased by Getko in 1997); Jan.

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