HomePoint.com launches $7 mil campaign

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HomePoint.com, Greenville, S.C., is launching a $7 million radio and print campaign featuring comedian Martin Mull and themed "You get the point." Commercials for the online home furnishings marketer break the week of July 19 on network radio affiliates; print debuts nationally July 23. Erwin-Penland handles.

Copyright July 1999, Crain Communications Inc.

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