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Homestead.com launches $12 million ad campaign

Published on .

MDBO Homestead.com today kicks off a $12 million ad campaign created by Swirl, San Francisco. The online community's campaign includes network and cable TV, print and online media. Its theme, "The reasons are all around you," is meant to show there are unlimited ways to achieve self-expression through a Web site.

Copyright February 2000, Crain Communications Inc.

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