Homestore.com goes live on AOL

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Homestore.com, a provider of real estate and home services, went live Oct. 2 as the co-marketer of America Online's House & Home Channel. The channel with AOL is part of Homestore.com's strategy of spending most of its advertising dollars online. TBWA/Chiat/Day, Playa del Rey, Calif., handles Homestore.com's $30 million to $50 million offline account.

Copyright October 2000, Crain Communications Inc.

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