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Honda campaign breaks this week

Published on .

American Honda Motor Co.'s Honda division begins its '96 campaign this week with a brand spot showing a pencil eraser rubbing away a busy street scene to leave an Accord and the word "Simplify," harking back to Honda's "We make it simple" roots. Honda also begins a campaign pitching Accord as "possibly the world's easiest decision" amid life's tough choices like paper or plastic, window or aisle and regular or decaf. Rubin Postaer & Associates, Santa Monica, Calif., is the agency.

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