Honda Germany selects $30m pitch list

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OFFENBACH -- Honda Germany has issued invitations to pitch for its $30m account to four contestants, but not its incumbent agency.

Cayenne/CDP, Duesseldorf, Consell, Frankfurt, Dorland, Berlin and the project partnership of Hakuhodo, Duesseldorf and Tostmann & Partner, Frankfurt are all on the pitch list.

Incumbent Bates, Frankfurt, is not included because it is eyeing the European account for Seat, also currently up for grabs.

The newly-established Cayenne/CDP has the advantage of already knowing Honda Germany as it handles its trade ads. In addition, the agency is linked via CDP to Dentsu.

Copyright September 1997, Crain Communications Inc.

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