×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Honda Odyssey gets new ad tag

Published on .

America Honda Motor Co., Torrance, Calif., as part of the $50 million launch of its 1999 Odyssey minivan, breaks a TV spot on network TV tonight carrying the new tag "Big happy minivan" to convey the redesigned vehicle's larger size. The spot, resembling the TV series "L.A. Law," shows lawyers meeting with clients discussing their needs in a minivan. Rubin Postaer & Associates, Santa Monica, Calif., handles.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: