American Honda Motor Co. gave one of the six to seven Acura finalists till this week to redo an incomplete questionnaire. Ad chief Eric Conn said wrapping the $120 million review by late summer now is "in jeopardy" because of delays. Omnicom Chairman Bruce Crawford is taking an active role in saving the account at recently bought Ketchum's Los Angeles office. The office is expected to get a new name and be retained by Omnicom if it keeps Acura or be either spun off or merged into another Omnicom agency if it loses. Acura will pick three or four finalists, with Ketchum automatically on the list. Separately, Acura is searching for a new-media shop to develop a Web site; Ketchum and Acura contender Rubin Postaer & Associates, Santa Monica, are pitching.
Sega of America rejiggered advertising responsibilities on its videogame account following a restructuring late last month and the departure of key marketing executives from the company. Ingalls Moranville, San Francisco, which won the bulk of Sega's estimated $50 million broadcast account in May, now picks up print advertising for the Saturn and Genesis game players as well.