Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Honda scores spot as soccer sponsor

Published on .

As it prepares to open its first season, Major League Soccer has signed American Honda Motor Co. to a $2 million sponsorship deal, becoming the leagues' official vehicle. Honda gets on-field signage at each stadium, TV time in ABC, ESPN and ESPN2 broadcasts, and its logo on one team.

Most Popular
In this article: