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HONDA STARTS CIVIC SI TV PUSH

New Model Gets Solo 30-Second Spot

By Published on .

DETROIT (AdAge.com) -- American Honda Motor Co., Torrance, Calif., breaks ads for its new Civic SI today on national and cable TV.

The SI, the performance version of the nation's top-selling 2001 small car, gets a solo 30-second commercial from Rubin Postaer & Associates, Santa Monica, Calif.

"You'll know it when you see it," says longtime brand narrator Richard Dreyfuss in the ad.

Honda spent $92 million in measured media on Civic in the first 11 months of 2001, according to Taylor Nelson Sofres' CMR.

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