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Honda starts early

Published on .

American Honda Motor Co.'s Honda division this week is launching TV advertising for the '97 model of its aging but strong-selling Accord, getting a one-week jump on Toyota Motor Sales USA's campaign for the all-new Camry. Rubin Postaer & Associates, Santa Monica, Calif., handles Honda; Saatchi & Saatchi Pacific, Torrance, is Toyota's agency.

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