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Honda strikes a clean Accord

Published on .

American Honda Motor Co.'s Honda division July 25 begins a campaign in USA Today and The Wall Street Journal promoting the low emissions of its redesigned '98 Accord, due in late September. Most Accords sold nationally will meet California's tough pollution standard; Honda said some will meet an even tougher "Ultra Low Emissions" and be the cleanest gas-powered production cars ever. Rubin Postaer & Associates, Santa Monica, Calif., is the agency.

Copyright July 1997, Crain Communications Inc.

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