Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Honda sues over AutoNation plan

Published on .

American Honda Motor Co. filed a federal court suit against Republic Industries to stop what it said is Republic's plan to acquire multiple Honda and Acura dealerships in major U.S. markets. American Honda charged Republic's objective is to create a brand image for its AutoNation car dealer chain that would piggyback on, and potentially devalue, the Honda and Acura brands. American Honda said Republic's stated plan is to acquire more than 60 Honda and Acura dealerships in the next 18 months, which would represent nearly 20% of American Honda's sales volume.

Copyright May 1997, Crain Communications Inc.

Most Popular
In this article: