American Honda Motor Co., Torrance, Calif., is promoting the launch of the 1999 Acura 3.2 TL sedan with a five-city tour. The kickoff event was in Hollywood last week at Paramount Pictures studios with Vanity Fair as a co-host. Merv Griffin Productions handles. Other cities on the tour include Chicago, New York, Atlanta and San Francisco. More than 300 owners or lessees of competitors' cars are invited to each event.
Copyright September 1998, Crain Communications Inc.