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Honda in Web co-op ad deal

Published on .

American Honda Motor Co.'s Acura Division signed an Internet co-op advertising deal with Auto Trader Online, Norfolk, Va. Acura will share Net advertising costs with the online used-car service for a Web page for Acura dealers. Spending wasn't revealed. Auto Trader said its site attracts 1 million visitors monthly.

Copyright May 1998, Crain Communications Inc.

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