Dieste & Partners, Dallas
Creative Director: Aldo Quevedo
Art Director: Robert Saucedo
Copywriter: Alex Duplan
Producer: Julie Enos
Production Company Director: Chris
Carballo, Octane Films
Composers/Arrangers: John Hunter, Jon Slott, Juniper Music
An ordinary schmo plays Jackie Chan in an alley in this spoof of Hong Kong action films. When he's confronted by a gang of villains, our hero fights them off Kung-Fu movie-style (including slo-mo karate chops and cheesy sound) until he's faced with a sumo-sized goon. As the hero stands there, cringing, a mysterious woman in red appears, rapidly spouting Chinese. No problem. He whips out his trusty remote and pushes the SAP button for translation. "Sorry, we thought you were my ex-husband," says the lady.
"Everything is easier to understand in your language," announces the voice-over, which goes on to tout HBO en Espa¤ol and the variety of movies available.
The spot returns to the alley, where the mystery woman walks off with the hero's