×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HONG KONG ACTION SHTICK DRAFTED TO SELL HBO: ENTERTAINMENT/MEDIA

Published on .

Home Box Office: "Chinatown"

Dieste & Partners, Dallas

Creative Director: Aldo Quevedo

Art Director: Robert Saucedo

Copywriter: Alex Duplan

Producer: Julie Enos

Production Company Director: Chris

Carballo, Octane Films

Composers/Arrangers: John Hunter, Jon Slott, Juniper Music

An ordinary schmo plays Jackie Chan in an alley in this spoof of Hong Kong action films. When he's confronted by a gang of villains, our hero fights them off Kung-Fu movie-style (including slo-mo karate chops and cheesy sound) until he's faced with a sumo-sized goon. As the hero stands there, cringing, a mysterious woman in red appears, rapidly spouting Chinese. No problem. He whips out his trusty remote and pushes the SAP button for translation. "Sorry, we thought you were my ex-husband," says the lady.

"Everything is easier to understand in your language," announces the voice-over, which goes on to tout HBO en Espa¤ol and the variety of movies available.

The spot returns to the alley, where the mystery woman walks off with the hero's

In this article:
Most Popular