HONG KONG MARKETER SIGNS DEAL WITH DOUBLECLICK

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(May 8, 2001) -- DoubleClick, New York, has signed a six-year deal with BMCMedia.com, a Hong Kong-based online marketing company, to use DoubleClick's DART ad management system.

Under the agreement, BMCMedia offices in Asia Pacific will use the DART system as its primary ad management tool.

BMCMedia currently operates six Asia-Pacific offices and has alliance partners in several other regions, including Europe and the U.S. With the addition of BMCMedia, DoubleClick has more than 150 TechSolutions clients in the Asia-Pacific market. -- Adrienne Mand

Copyright May 2001, Crain Communications Inc.

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