The budget has not been disclosed, but Hongkong Telecom is one of the market's largest advertisers. The media account, worth nearly $26 million, was awarded to Zenith Media in early March.
Meanwhile, Grey China made a comeback with its Hong Kong public relations unit. GCI is now the lead agency for corporate communications for Hongkong Telecom, as well its mobile business CSL and three mobile brands - 1010, OneTwoFree and Pacific Link.
Industry estimates put the account at $1 million and the pitch included Bentley Communications (a member of DDB Needham Worldwide & Porter Novelli International) and Burson-Marsteller, both of which continue to work on some projects for Hongkong Telecom.
Copyright April 1998, Crain Communications Inc.