HOOPS KINGPIN TAKES TO LANE

Published on .

MJ's in a league of his own in a new campaign for AMF Bowling Centers, with a 30-second spot from Richards Group, Dallas, breaking today introducing the Michael Jordan family bowling league. In "Janitor," a maintenance worker overhears Mr. Jordan talking about starting his own league -- and a media frenzy follows. Subsequent spots will promote kids' bowling lessons and leagues.
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