HoopsTV.com, a site for basketball players and fans, launches a $4 million multimedia campaign Feb. 7. The campaign, from agency of record Red Tettemer, Narberth, Pa., will include print ads in Sports Illustrated, ESPN the Magazine, Beckett's Basketball, Slam and Electronic Gaming Monthly; TV spots on ESPN, TNT and TBS; and courtside signage during home games for teams including the Miami Heat, Milwaukee Bucks, Philadelphia 76ers, San Antonio Spurs and Utah Jazz. Online ads from interactive shop i-frontier, Philadelphia, will run on sites including ESPN.com, FansOnly.com, GoTo.com and Vibe.com. The tagline is "If basketball is your religion, this is your church.''
Copyright January 2000, Crain Communications Inc.