Hoover will choose shop from list of 6

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Hoover is considering six Midwestern shops to handle its $25 million vacuum cleaner business. DDB Worldwide, FCB Worldwide, Leo Burnett USA, J. Walter Thompson USA and Y&R Advertising, all Chicago, as well as Doner, Southfield, Mich., are shooting it out. Jones-Lundin Associates, Chicago, is handling. The incumbent, Euro RSCG Tatham, Chicago, was not invited to participate.

Copyright September 1999, Crain Communications Inc.

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