Hospital group puts account in review

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CareGroup Healthcare System, Boston, began a review of its advertising account, estimated at $3 million to $4 million. Executives of the hospital network said they wanted to re-examine their strategies. Allen & Gerritsen, Watertown, Mass.; BVK/McDonald, Milwaukee; Cronin & Co., Glastonbury, Conn.; Fletcher Martin Ewing, Atlanta; KHJ, Boston; MRA, Syracuse; and Princeton Partners, Princeton, N.J., will make capabilities presentations this month. Billings were not disclosed. Incumbent Haggman, Manchester, Mass., declined to participate. Pile & Co., Boston, is handling the review, which is expected to wrap up in mid-August.

Copyright July 2000, Crain Communications Inc.

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