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Hostess debuts on TV

Published on .

The first TV campaign for Hostess snack cakes breaks Monday on spot and cable TV. The multimillion-dollar campaign from Campbell Mithun Esty, Minneapolis, targets children. Hostess became part of Interstate Bakeries Corp., Kansas City, Mo., last year when Ralston Purina sold Continental Baking Co.

The campaign consists of two 30-second commercials featuring a combination of live and animatronic animals in search of objects they confuse for Hostess Twinkies and cupcakes.

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