The surge in take-up for hot-air-balloon advertising has seen a 100% growth in revenues for the market's main provider, City Ballong.
"Our pricing is very competitive. A three year contract comprising rental of a hot-air balloon for passengers costs less than $60,000. This is a very good price for three years' constant visibility," said City Ballong spokesman Mats Hellstadius.
Balloon companies are also offering a higher-price product, including a tailor-made balloon produced in a shape that can be associated with a company's product, such as the champagne bottle balloon floated by Cordon Negro.
Copyright August 1999, Crain Communications Inc.