Hot-air balloon advertising rises in Sweden

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STOCKHOLM--Hot-air-balloon advertising is on the proverbial rise in Sweden, with Nokia, Dagens Nyheter, Bosch and Cordon Negro all using balloons to advertise their trademarks over the Swedish capital and the country's largest cities.

The surge in take-up for hot-air-balloon advertising has seen a 100% growth in revenues for the market's main provider, City Ballong.

"Our pricing is very competitive. A three year contract comprising rental of a hot-air balloon for passengers costs less than $60,000. This is a very good price for three years' constant visibility," said City Ballong spokesman Mats Hellstadius.

Balloon companies are also offering a higher-price product, including a tailor-made balloon produced in a shape that can be associated with a company's product, such as the champagne bottle balloon floated by Cordon Negro.

Copyright August 1999, Crain Communications Inc.

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