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Hot dog! Oscar Mayer ties Web site to Super Bowl promo

Published on .

As if the Wienermobile on national TV wasn't enough, Kraft Foods' Oscar Mayer is taking it to cyberspace. During the halftime presentation of Super Bowl XXX, those who aren't watching the game can tap into the Oscar Mayer CyberCinema, offering live fan reaction to the game. The site also will feature party recipes (featuring Kraft products, we assume); daily diary entries from the Hotdoggers, two Wienermobile drivers; and score updates.

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