Where: Pure Digital is selling the camcorder at about 1,300 Target stores nationwide and on a trial basis at some Costco stores for $99.99, according to a spokeswoman. RCA licenses the technology from Pure Digital for its own version, the $130 Small Wonder, available at Target, Best Buy and soon Sam's Club.
Sales: Pure Digital expects to sell a million by year's end.
Marketing: The company's in-house staff is readying an in-store campaign for this summer. PR and good press have already made for a positive kickoff, with some Target stores selling out quickly and scrambling for more.
Reviewers' verdicts: Walt Mossberg of The Wall Street Journal said "the quality is remarkable for how small and simple the device is," while Engadget.com said it "doesn't seem a bad option for the tech-phobic."