Hot Rod Assn. seeks ad shop

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National Hot Rod Association, Glendora, Calif., is seeking its first ad agency as part of a three-year plan to heighten its image, according to Gary Darcy, VP-marketing for the NHRA. Additionally, the nearly 50-year-old motor sport group has received marketing proposals from Marquee Group, IMG, and William Morris to explore new TV programming opportunities.

Copyright March 1999, Crain Communications Inc.

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