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HOT AND 'SOFT

Published on .

There really may be no escape from Bill Gates and his Microsoft Corp. as the company discovers a new ad medium -- food vendors' umbrellas. Microsoft is promoting its New York Sidewalk online city guide (http://sidewalk.com) on 200 food cart umbrellas. It's said to be the first time a non-food company has advertised on the umbrellas. PromoCart, which has exclusive license to sell advertising on the New York umbrellas, was involved in setting up the Microsoft
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