HOT SPOT: A SNACK TO DIE FOR

Published on .

Nabisco Biscuit Co. this week breaks what amounts to a rather edgy new effort for the conservative marketer, for its Air Crisps line. The 30-second spot, from

McCann-Erickson Worldwide, New York, features a young man at a funeral "comforting" a grieving widow-with increasingly false platitudes-in an effort to stay near a bowl of the product. At the close, he makes off with the box, claiming the deceased "would have wanted me to have these." Nabisco is spending

Most Popular
In this article: