HOT SPOT: ABSOLUT: VODKA REACHES DIRECTLY TO GAYS

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Despite a longtime presence in gay media, Seagram Americas' Absolut vodka debuted its first gay-specific print ad for Gay Pride Month festivities in June gay publications. The ad, created by TBWA Chiat/Day, Toronto, leverages the rainbow flag design, a symbol of diversity in the community. It also appeared in Entertainment Weekly.
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