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HOT SPOT: APPLE COMPUTER

Published on .

`Impossible' dream

Apple Computer's $15 million tie-in with "Mission: Impossible" kicks in today with a 30-second TV spot from BBDO Worldwide, Los Angeles, including a scene where star Tom Cruise uses an Apple PowerBook. "After you see the movie," voice-over says, "you may want to get the `Book."' The campaign helps promote the movie, but Apple is footing the bill to build awareness for its Internet and multimedia capabilities.

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