HOT SPOT: BENETTON

Published on .

Heart-to-heart (to heart)

Benetton's latest ad, created in-house, prompted the U.K.'s self-regulatory Advertising Standards Authority to issue an Ad Alert, urging newspapers and magazines to contact it for advice before accepting the ad. The authority's advice will depend on the publication's target audience. Benetton has also launched its own Web site (http://www.benetton.com), offering a sneak preview of its upcoming global ad campaign.

In this article:
Most Popular