HOT SPOT: BLIMPIE: LOVE TO LOVE YA, BLIMPIE

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A hotel suite, champagne, a fireplace and a sandwich? Blimpie Subs & Salads founder and CEO Tony Conza lavishes amorous attention on the Blimpie Best signature sandwich-his "original love"-in a new 30-second spot. Kirshenbaum Bon d & Partners, New York, tried to mimic Alfred Hitchcock's style of filming foreground and background separately to convey the chain's obsessive devotion to its product. The "Second Honeymoon" spot and another titled "Reunited" are tagged "It's a beautiful thing."
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