This spot for BMW of North America's new Z3 is the first of three for the roadster by Fallon
McElligott, Minneapolis-part of the estimated $20 million campaign this year. A damsel in distress, driving a farm truck with bad brakes on a curvy coastal road, is saved by jumping into the Z3, driven by a handsome man. The woman's mother pops up from the truck seat and blows them a kiss. Tagline is "Don't let love pass you by."